Adsense are not ads
Don’t Use The Word ‘Ads’ - It’s A Dirty Word
Michael Cheney
The best way to boost your AdSense clickthrough rate is to stop thinking of the ads as ads. If you want to know why, you can try this logical thinking. You are surfing on the net for information and you’ve came across with an ad. What will you do?
Will you rush over to click on the ad because you love those things or will you laugh excitedly at the prospect of being taken away from the interesting content you’re reading? If your answer is yes, you are a superhuman which cannot be helped anymore :). For a normal human being, this is the answer: Ignore it and saying to yourself “that’s an ad”.
The main point is - people hate ads, we’re all suffering from ad-blindness, ad-avoidance and ad-overload. If you could make your AdSense ads look less like ads and more like helpful snippets of information, you can build cash generating AdSense Empire.
A quick tip here; don’t use the standard Google colour scheme; it just screams “I am an ad, hate me and ignore me!” The same color of AdSense with hyperlinks is a great practice by the way. I’ve experimented using a more striking color e.g.: red for my AdSense. The result was negative. With the same page impression as before, I’ve get no click. After I’ve changed the colour to the hyperlinks colour, the clicks come back.
If you are a regular web surfer, you absolutely know what the most typical ads look like on the web. Create your AdSense ads so that they are exactly the opposite, so that people will not think your AdSense ad units are ads at the very first impression.
Some people said that stand out ads can earn more. I don’t believe this. Even Google advices us to blend our ads. But maybe it depends on the design of the website. But based on my experience, putting ads on the place, where peoples pay attention to, can increase your clicks. Have you ever seen a boxing match? All the action is in the middle. It is in the ring. And the ads are placed in the ring - the centre of everyone’s attention. Where’s the ‘action’ on each of your pages? Your ads need to be in the same place.
This is not about misleading your visitors to click on your ads. It is about to have ads that don’t look like the standard ads people expect to see. Obviously your visitors will still know they are ads because they’ll have the ‘Ads by Google’ text next to them. It’s also about creating a browsing experience which makes them feel at ease rather than on edge.
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Make A Comment: ( 2 so far )
2 Responses to “Adsense are not ads”
Frankly dude, Adsense never is ads before. Give me some personal website with no adsense or I called it as “money-making-layer”… So I think Adsense never is ads…
wong
July 10th, 2006
standard adsense use. There is no other way to use it.
lingghezhi
July 10th, 2006
